When it comes to app development in the internet of things, you see a pretty standard pattern: startups launch with an iOS app(s appl), develop for Android(s goog) six months to a year later, and then they stop. Windows Phone(s msft) apps become an afterthought at best, as these hardware companies target the enormous market potential of the world’s two biggest mobile operating systems.
Fitbit (see disclosure), however, is deviating from the trend. A Windows Phone 8.1 version of the app is set to debut in Microsoft’s app store on Monday (here’s the link though the app wasn’t live at publication time), offering direct Bluetooth synchronization and the full set of features offered on the Android and iOS versions.
So why is Fitbit taking the leap to Windows? When a startup gets bigger it starts looking into expanding its potential market. At that point Windows start making more sense…
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