Google (S GOOG) is working on yet another platform for the living room, and it doesn’t just want to compete on looks alone: The company has come up with a novel way to develop TV apps and make use of their data. It’s all part of Google’s goal to unlock the information in apps — but it may not be what content providers actually want.
News that Google is taking another stab at the living room broke this weekend when the Verge published leaked screenshots and internal information about Android TV, which Google had apparently described as “an entertainment interface, not a computing platform.” The new platform would be based on Android, the Verge reported, and developers would be encouraged to build “extremely simple TV apps for an extremely simple set-top-box interface.”
There are still a lot of unknowns about the project…
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